Email Hygiene Services

Leading online email validation system to ensure that companies sending complex and high volume email avoid deliverability issues. So we sat down with our own email deliverability specialist Evan Murphy and consulted a fantastic article on BriteVerify by former Hotmail postmaster Travis Wetherbee that discusses the subject of spam traps in great detail to get some clarity on this hot-button issue.

Don't forget that subscribers initially joined your mailing list based on the expectation of received content that would be valuable and interesting to them. The ultimate guide to avoiding spam traps. These addresses were never used by a person, but were created solely to bait and catch malicious senders.

If your email gets to a spam trap operated by an anti-spam organization, all ISPs and companies using the anti-spam organization's database will filter your emails as spam. But if you're sending out email newsletters from your own server, you (or your server admin) will need to make sure to verify your email authentication settings.

Anyone can accidentally hit a typo spam trap once, but if the same person repeatedly sends mail to this type of trap, it's an indication that they aren't using a double opt-in system to confirm their subscribers' email addresses. A spam trap looks like a standard email address, but doesn't respond to emails or sign up for mailing lists, so when it receives an email, the sender is identified as a spammer.

One of the most clever tools in their toolbox is something called the spam traps”. By acting on the following information, you can easily avoid spam traps and clean your current list to help get your emails into your subscribers' inboxes. That's because they're real working email addresses.

With the steep rise in subscription bombing , it has been increasingly common for bots to maliciously sign up thousands of email addresses to forms, and some of the seemingly random email addresses may happen to be spam traps. This is a list of addresses of people who have never expressed any desire to receive messages from you.

Send re-engagement campaigns to your subscribers if there is not even a single reply for your emails. Spam Traps are a quality measure used to identify senders with bad practices, and prevent the unwanted mail from being delivered to their users. As such email addresses are not used by a human, so there is no way how they could be subscribed to anyone's mailing list.

A large portion of them will immediately make complaints to their email service providers about your messages. This includes any list that has not opted in to receiving a company's messages such as purchased lists Avoid unsolicited lists to ensure a business's reputability.

The ISPs and anti-spammers will actually promote honey pots, in a way almost guaranteed to trap spammers. Spamtrap owners (ISPs and Anti-Spam services) won't talk to you unless you first tell them spam trap emails where you acquired the spamtrap, so be prepared. That's what defines and differentiates spam from legitimate email marketing.

Avoid buying email lists: Obtaining ready-made mailing lists can make you feel like you have a head start in your email marketing campaigns. It really helps if you have a quality email marketing platform on your side though. Set up a double opt-in system that requires email confirmation and you'll be safe from incidental spam traps.

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